As CEO of Winning Streaks Sports and with over 20 years of professional sports and entertainment experience, Chris Lencheski brings EGF and its stakeholders a high level of expertise that provides great value in building the very structure needed within esports. Throughout his career, he has authored industry-setting standards and practice guidelines followed by major entities from network and cable television groups to Fortune 500 companies. Chris was appointed to his current role at CEO at Winning Streak – A Granite Bridge Partners Company from having been the Independent Director for the Board. Winning Streak is a global major league sports and entertainment licensing and hard goods industry company.
Most recently, Chris served as both the Senior Advisor to the Board and Management of global media and commercial rights company, MP & Silva and the Vice-Chairman and CEO of IRG Sports + Entertainment – A TPG Specialty Lending Company, encompassing more than 1,150 motorsports, live entertainment and corporate events annually at their venues and within their global racing series. He was retained to author and execute the corporate renewal of IRG Sports + Entertainment and under his leadership, IRG Sports + Entertainment expanded into Australia, acquired content from NASCAR to Red Bull Global Rally Cross. Mr. Lencheski orchestrated the return of IRG motorsports sanctioning bodies after a 19-year absence to global television and the development of a digital platform with the ESPN family of networks.
Prior to IRGSE, Chris Lencheski was President of Comcast-Spectators’ subsidiary Front Row Marketing and Analytics (FRMS) – FRMS was the commercial rights, sponsorship and analytics firm inside the greater Comcast ecosystem of stadiums, arenas, teams and properties. FRMS was acquired by Learfield Sports in 2015.
While at Comcast-Spectator’s FRMS, his work included collaborations with the Americas’ Cup, English Premier League, the Olympics, Formula One and World Cup projects as well as a host of international and national properties from every major league to governing bodies.
Chris was a multiple team owner in the NASCAR Sprint and Nationwide Series, as well as owner of International Hockey League franchise; the Quad City Mallards – Affiliate of the NHL Philadelphia Flyers.
Chris Lencheski is a graduate of Syracuse University, where he is a four-term board member of the Falk College of Sports and Human Dynamics. Mr. Lencheski is an alumnus of Harvard Business School and an adjunct professor at Columbia University.
Most recently, he joined as Senior Advisor to a London, U.K. based data intelligence holding company; Sports Business Group and Beijing, China based China Americas Sport and Health Association.