As the CMCO of the Electronic Gaming Federation, Jen leads marketing strategy, brand development, creative, advertising and communications for the esports pioneer. She creates brand identity and marketing programs associated with the Division I invitational tournaments and EGFC Division I leagues building to the EGFC National Championship in April 2020, as well as the EGF High School leagues which culminate in the EGH High School National Championships at Walt Disney World® Resort in partnership with Disney.
Prior to EGF, Jen served as the VP Marketing and Communications for the Atlanta Super Bowl Host Committee, where she was responsible for marketing and communications strategy for key programs surrounding the game considered the “best ever Super Bowl,” Atlanta drove over 200,000 fans to sanctioned events, and earned over half billion impressions across the 18 day period.
Jen spent the previous three years at AMB Sports + Entertainment, where she served as Director of Marketing and Brand, leading marketing and creative services for the Atlanta Falcons and Mercedes-Benz Stadium. While at AMBSE, Jen and her team launched award-winning campaigns for both entities, including the Atlanta Falcons seasonal, playoff and Super Bowl campaigns, repositioned the Atlanta Falcons brand and created the grand-opening marketing plans for Mercedes-Benz Stadium. Johns also served on the NFL Marketing Steering Committee with marketing leaders from across the league.
Jen currently serves as Chairman of the Board of the TransAtlantic Sports Group uniting German and US soccer leadership to grow the game in the US and serve international teams with talent development. Jen holds a Bachelor of Science Degree from the College of William and Mary and a Masters Degree from Ohio University. She and her husband Rob along with their two boys reside in Decatur, GA.