Eric Johnson joined EGF as Consulting Chief Revenue Officer during a phase of tremendous growth. Eric is also the Founder & CEO of WON WORLDWIDE, a global sports media and entertainment revenue venture firm. Founded in 2018, WON specializes in revenue creation and implementing full-service go-to-market strategies defining value between marketers, sports leagues, teams, media owners, digital content/social distribution and via athletes/influencers.
Prior to founding WON, Eric spent 18+ years at ESPN where in the role of EVP, Global Advertising Revenue and Sales Operations, he directly led a 400 person team dedicated to growing a nearly $4 billion advertising business for all ESPN media platforms globally, including television, OTT/streaming, digital, mobile,app, programmatic/automation, radio, audio, magazine, regional syndication, local, sponsorship activation and events.
Eric started his career on the media planning & strategy side, working at many high-profile agencies including Grey (G2), Deutsch, Dentsu and Foote, Cone & Belding where he grew to VP, Media Director working across major categories such as automotive, QSR, tech, motorcycle, and insurance.
Eric is also now currently both Board Member and Faculty Director of UCLA Anderson’s Media, Entertainment and Sports (MEMES) Center. As the leading center for business thought leadership in media, entertainment & sports, MEMES provides the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment.
In 2008, MIN (Media Industry Newsletter) named Johnson’s team the “Multiplatform Sales Team of the Year.“ He was also named to The 2008 Mediaweek 50, a list of “the most indispensable executives shaping the future of media.”
Eric splits time between New York and his home in Los Angeles where he lives with his wife, youngest son and multiple gaming consoles.